Last Modified: March 9, 2019
What Kind of Information Do We Collect?
Our primary goal in collecting information from you is to provide you with a positive experience while you use our Website, to provide you with access to our services, to respond to your inquiries, and to hear your comments. “Personal Information” is information about an identifiable individual as more particularly defined by privacy legislation. We may collect both Personal Information and information about your use of the Website (“Browsing Information”). Personal Information includes information such as your name, address, phone number and email address. Browsing Information includes information such as: 1) technical information, including the date and time you access our site, your Internet protocol address, device type, internet browser name, and web browsing history; and 2) service usage information, such as records and history about transactions and preferences, and the geographic information, and other feedback you supply to us. When you register or create an online account/profile with us, contact customer service, make an online purchase through our website, participate in our surveys, or send us testimonials, feedback or submissions, you are providing us with your Personal Information.
If you pay by credit card, debit card or check, we do not maintain this account information, as it is provided to a third party vendor. We utilize PayPal, a third party company to handle credit card and bank account transactions. We are responsible for such transactions. No sensitive payment information (e.g. credit card numbers, bank account numbers, etc.) is sent to or maintained on our servers. Therefore the burden of PCI Compliance rests solely on PayPal.
How Do We Use Your Information?
When we collect information from you, such information will be used for one or more of the following purposes:
- process and complete your customer profile (should you choose to create one), verify, process and fulfill any Website transactions
- identify your product/service preferences so that we can notify you of new or additional products/services (offered by us or third parties) that might be of interest to you*
- improve service offerings and customer service
- notify you about new products/services, features, promotions and special offers that we or our affiliates think you will find valuable*
- provide to you newsletters*
- respond to your inquiries
- measure the advertising effectiveness of our online and other advertisements and offers
- customize the products you see
- permit you to participate in social sharing, including live social media feeds
- conduct research
- help us understand Website usage/activity and improve your use of our Website
- collect aggregated site-visitation statistics
- help us prevent fraud and minimize credit risk.
* = denotes an activity that we will only carry out once you have provided us with your affirmative opt-in consent.
Do We Share Your Information With Third Parties?
If we, or substantially all of our assets, are sold, or we reorganize or merge into another company, then customer information, including Personal Information, will likely be one of the transferred assets.
On rare occasions, we may be required to disclose your Personal Information as required by law and as necessary to comply with a judicial proceeding, court order, or legal process served on us. Or we may need to do so to protect our customer’s rights.
We also utilize cookies. Cookies are small files that we transfer to your computer’s hard drive through your web browser to enable us to recognize you when you return to our website. Cookies let us identify you to provide you a personalized experience on our website. We use cookie and web beacon technology to track which pages on our sites our visitors view. Most Internet browsers permit you to erase or block cookies. If you configure your browser to remove or reject cookies, though, you may not be able to use the full functionality of our Website.
Is Your Information Secure With Our Site?
Protecting your personal information is important to us. We use Secure Sockets Layer (SSL) technology to protect your online order information as it is transmitted over the Internet. SSL is a proven coding system that lets your browser automatically encrypt, or scramble, data before you send it to us. To support this technology, users must have an SSL-capable browser. While we use such sophisticated security technology to secure users’ ordering information, user name, and password, we cannot guarantee that any electronic commerce is totally secure.
You are responsible for maintaining the secrecy of your user name, password, and any account information. It is important for you to be responsible and protect your user name, password, and device against unauthorized users. It is important to sign off when you have completed using a device accessible by others.
How do We Protect Kids’ Privacy?
We are concerned about the safety of children when they use the Internet and will never knowingly request personally identifiable information from anyone under the age of 13. Users of our Website must be at least 13 years old. If you are under 13 years old, you should not provide information to us without the involvement of a parent or guardian. If a child has provided us with personal information, that child’s parent or guardian should contact us (see below) to delete such information from our records.
We ask that you not send us, and you not disclose, any sensitive Personal Information (e.g., information related to racial or ethnic origin, political opinions, religion or other beliefs, health or medical condition or criminal background) on or through the Website or otherwise to us.
Notification of Changes
How You Can Access, Change or Suppress Your Personal Information?
To review, correct, update, suppress, delete, or otherwise limit our use of your Personal Information that you previously provided us, please email, call, or write us using the contact information listed below in the “Contact Us” section and clearly describe your request.
In your request, please make clear what information you would like to have changed, whether you would like to have your Personal Information suppressed from our database, or otherwise let us know what limitations you would like to put on our use of your Personal Information. We will try to comply with your request as soon as reasonably practicable.